My wife just lit this candle for the first time and when I walked into the house, I was completely taken aback by how wonderfully fresh and bright this candle smelled. It really does more than your average candle by not smelling too artificial. It's hard to describe but it reminds me a little of incense, with one key difference in that it is not too strong. I've used incense before that I loved the smell of, but the problem is that incense is overpowering and it lingers. This candle has the therapeutic scent of an incense stick without overpowering you. Additionally, the candle is classy and stylish. I love the way the it looks and the three wicks.